Izzy Gould

Izzy Gould is the well liked PA to Head of Strategic Governance Simon Harwood, and has recently being promoted to Development Executive by Director of Better Anna Rampton. Often having to deal with the many problems that present themselves with Will Humpries, she is hard working and one of the many vital characters that makes W1A work.

Series 1
Izzy is tasked with sending the invitations to the celebration of Lord Reith, which she asks Will to help with, however he mixes up the envelopes.

Series 2
Izzy moves to a job in Development, and Will has an idea for a TV show called "On Your Bike", which she enthusiastically takes on and tries to pitch to David Wilkes.

Series 3
The format for "On Your Bike" is heavily changed until it is a sequence of selfies being used for the launch of BBC Me. Izzy asks Will to ask celebrities to say "Me" for the launch video. When Hugh Grant demands the BBC pay the WWF because he was misinformed about his selfie, Izzy refuses to get Will into trouble. However, Will persuades David Attenborough to get Hugh Grant to drop his demands. Izzy is very relieved and sends Will a card that says "My hero".

Personality
Izzy is kind and warm but usually very focused on her job and professional. She sometimes brushes Will off, but then realises she was mean and lets him speak. She is good at her job and very enthusiastic about Will's ideas. She is loyal to Will, and her relationship with Jack suffers because of this.

Simon Harwood
Simon thinks Izzy is a hard worker and comments that she "does something brilliant and everything's lovely again".

Will Humphries
Izzy is fond of Will, although she recognises that he isn't very intelligent. She becomes fiercely protective of him when Jack Patterson is mean to him.

Jack Patterson
At first, Izzy is quite friendly to Jack. They work next to each other and seem to be friends. However, when Jack is snide about Will, Izzy quickly turns against him and is sometimes openly hostile to him. She refuses to get Will fired in the Hugh Grant scandal, although Jack wants her to.