Siobhan Sharpe

Siobhan Sharpe is a character who appeared in both W1A and Twenty Twelve television series.

Description
London 2012 was the most successful brand in recent times and, as a result, the BBC wants to get the person in who did that.

As Simon Harwood put it: "If Head of Values Ian Fletcher is to be the BBC's Fred Astaire, what are you going to do? You're going to get Ginger Rogers." Enter marketing guru Siobhan Sharpe from PR Company Perfect Curve.

Most likely to say: "I totally am listening...what it is is, you guys aren't saying the right stuff."

Series 1
Siobhan arrives at the BBC. She sets up a Twitter account for Ian and leaks information about Britain's Tastiest Village on it. She accompanies Tracey and Ian to Manchester for Ian to go on Woman's Hour (much to Tracey's dismay) and ends up fighting with Tracey over telling Ian what to say during his interview. Siobhan and the team at Perfect Curve develop a new BBC logo, which turns out to be the Star of David. However, they are unaware of this, and simply thought the triangles could represent the three letters "BBC".

Series 2
Siobhan and the team at Perfect Curve develop the idea of BBC WIN-bledon as a brand refresh of Wimbledon. Siobhan is apprehended by the police during the royal visit of Prince Charles to the BBC, because she leaves a backpack with Sue Barker's face on it outside the BBC and it is seen as a threat. However, once she angrily confirms her identity to Ian, she is released. Siobhan signs Evan Davies up to appear on Strictly Come Dancing, reasoning that it could improve numbers for Newsnight (which she calls "Newslight").

Series 3
Perfect Curve merges with a Dutch company called Fun Media, and as a result Siobhan, Coco, Barney and Karl Marx move to Fun Media. Siobhan markets "BBC Me".

Personality
Siobhan is very loud and pushy, and can be abrasive. She is often seen on the phone telling people to shut up. She is usually very enthusiastic about anything she comes up with, or also some ideas that others come up with (except Karl Marx, who does not seem to be valued as part of Perfect Curve in the way that the others are). She does not seem to realise that other people find her annoying. She also often talks without really knowing what she is saying, and says things like "So here's the thing" and "OK the thing with this, is" without making any real points. She is usually very ignorant of what she is discussing, and often pronounces the names of well-known TV programmes or people wrong.

Catchphrases
Siobhan also often uses confusing metaphors, such as "Let's nail this puppy to the floor"
 * "Shut up" (either in amazement or telling people to be quiet)
 * "So here's the thing with this"
 * "OK, so the thing with this, is"
 * "We looove [insert name here]"
 * "OK, so like what even is that? Like, I don't know what that is."